Published 3/6/2012 by admin
In a recent job I did for a client I had my ups and downs when it came to Facebook Advertising. I was pretty new to the game on a really short time line, so I did what every good internet marketer does when faced with a new challenge; I reached out to my friends!
To set the tone of this particular campaign there are a few things you should know– the budget was fairly high, as much as 5-10K per day was allowed in spend, and the transaction had to happen off-site. This is important and is also the major challenge in this task. Getting people to say, click a Facebook Ad and become a “fan” of something, hell that’s as easy as uploading a risque icon for your ad. Getting people to leave Facebook and make a purchase at a different website, now that’s a whole different ballgame indeed.