Deputy Program FAQ

Do I have to share all my clients with The Marketing Sheriff?

Of course not. If you are deputized, you’re still running your own business. The only difference is that now you’ll have clients referred to you through our network of deputies and professionals working full-time to drum up new business.

What if a client wants a service I can’t provide?

We hope you’ll refer your own clients back to us so we can match your client’s need with a vendor that can provide it. When a client asks for a service you aren’t comfortable providing, we hook them up with one of our world-class vendors. We’re positive your clients will end up spending more money on all their marketing and web design needs when they see their profits increase, so what’s good for the Deputy Program is good for your business.

Additionally, know that you’re under no obligation to take any business we refer to you. If a client doesn’t fit your business model, we’d much rather provide them with services through a company that’s more comfortable working with them. That’s why our vetting process is so thorough—to figure out what sort of clients you work best with and provide you with those clients. For example–The Marketing Sheriff won’t work with any site dealing in pornography. It’s partially a moral choice and partially a choice designed to protect the reputation of the program as a whole.

Is this a pay-per-lead program?

Not at all. You are never asked to pay for referrals, you can turn down opportunities that are not the right fit for you, or pass for capacity sake as you please.

Why not just run a referral program?

Team members at The Marketing Sheriff have worked with and for referral programs in the past, and they simply don’t work. Referral programs are a drain on business and too often create situations where the highest bidder wins out. We’re looking to create a long-term, successful business model that increases profits for everyone involved—the client, our staff, and your business as well.

What’s in it for The Marketing Sheriff?

The knowledge we will gain from meeting and connecting online marketing experts is invaluable. The opportunity to further integrate our own services and assist SEM agencies on a consulting level is a huge part of the inspiration for the Deputy Program.

Okay, so what’s in it for my company?

Becoming a deputy is the best way we can think of to make sure that you don’t lose your potential clients to other services simply because you don’t provide some essential service they need or think they need. Web design, PPC, CRO, and landing page optimization services really rely on one another to work right, and as a deputy at The Marketing Sheriff, you can be confident that the other deputies handling aspects of your client’s needs that you don’t normally provide aren’t going to steal your business.

Why do you need to vet my business?

1.) The Marketing Sheriff needs to understand the ins and outs of your services.

2.) We need to know who your ideal customer is because once we understand what sort of customers you’re looking for; we’ll be better able to expand the client base of all of our deputies. Vetting helps us know what sort of business to send your way.

3.) It’s better for our future clients. We know that every marketing service, web designer, or other deputy has a specific sort of client they’ll work best with. No one succeeds in this business by taking on any customer with cash to throw around. Deputies are under no obligation to accept all the clients that are sent their way. We don’t run our business that way, and we don’t want you to either.

We want our deputies to refer their friends and colleagues both as potential deputies and as potential clients. The larger our pool of reliable and elite marketing specialists, the more opportunities exist for our vendors to do business. This way, it is in everyone’s best interest to expand the client base and the pool of rock-solid deputies.

How many deputies are you looking for?

A big part of the need for vetting revolves around the exclusivity of our Deputy Program. We’re looking for no more than three deputies per specialty, though we’ll make exceptions for niche specializations or performance above and beyond top-notch.

What areas of expertise are you looking for?

As the Deputy Program expands, we expect our interests to expand as well. Right now, we’re looking for businesses and individuals who specialize in the following fields:

• PPC
• SEO
• CRO
• Email Marketing
• Facebook & other Social Media Marketing
• PR
• Direct & Shared Mail
• Web Design