In online marketing, the word “optimization” refers to a few different things. At The Marketing Sheriff, we use the word to focus on optimizing your company’s online spend to those areas that will show you the biggest returns.
The Marketing Sheriff’s greatest area of expertise is in managing multiple marketing channels, optimizing marketing spend per channel, and increasing or decreasing spend based on the overall performance of those individual channels.
Imagine your standard online marketing campaign: a pinch of SEO, a bit of paid search advertising, a dash of conversion rate optimization, a little copywriting for flavor, Internet design, a cup of e-mail marketing, and so on. Most really great online advertising recipes will also rely on more traditional marketing channels like direct and shared mail and newsletter marketing. To The Marketing Sheriff, optimizing your online marketing spend in any one channel or creating a balance of spend across all channels is the ultimate resource any online marketing vendor can provide.
Optimization: An Example
Let’s say you run a company that relies on online marketing to drive significant numbers in terms of overall sales. No doubt you already rely on several different marketing channels. The dreary task of managing and optimizing each marketing type falls to the highest on the totem pole, the guy with thousands on the line watching money fall between the cracks.
The Marketing Sheriff’s optimization services provide one-on-one consulting with someone who’s been spending six figures per month profitably online. Companies who hire The Marketing Sheriff and use our optimization services don’t get a consultant, they get a partner for hire.
“We work together, poring through your analytics, historical sales data, and the entirety of your sales funnel to find areas where you can maximize spend and to find some spots where you should trim the fat. “
Our lengthy experience with complex online marketing strategies allows us to look at the data and determine new and successful areas for you to invest your online cash.
Optimization for Vendors
If you’re a service vendor, The Marketing Sheriff’s optimization services can be lucrative as well. We work hand-in-hand with your sales and marketing teams to examine things like your firm’s sales funnel, reviewing your existing clients and make suggestions where they can increase spend profitably, and also work with you to maximize internal profit.
For example, depending on the size of your company, you may have 10 or 20 or maybe 100 total clients in your portfolio. We all know that keeping existing clients happy makes you more money in the long-term than focusing on acquiring new business, and by examining each client’s account and finding better ways to integrate, we can convince your existing clients to spend more, profitably.
Whether we show them how expanding the amount of pay per click accounts your agency manages, exposing new conversion rate optimization opportunities for your clients, or suggesting new services like e-mail marketing, The Marketing Sheriff will work with you to maximize profit per client in a way that both the agency and the client win.
If you’re a business owner wondering if your online marketing strategy is completely optimized or an agency looking for a way to better integrate with your clients, The Marketing Sheriff’s optimization services are your for the hiring.